Services
EVIDENCE GENERATION
Consumers want to know they can trust your product.
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Investors want to see evidence that it works.
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Even the App Store wants to see the data.​
Having scientific evidence has become a table stake for startups focused on health, wellness, and fitness.​
Our evidence generation studies are designed to assess and explain value, validity, and efficacy (or effectiveness) of a product or service.
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May include observational or experimental studies all the way to randomized controlled trials (RCTs)—the most robust study design out there.
Research studies are individually designed for each product and company based on their product, the stage, their market, and available resources.
KEY BENEFITS
GAIN COMPETITIVE EDGE: Establishes scientific evidence of product effectiveness through studies, usable in marketing, pitches, conferences, peer-reviewed articles, and app store validation.
DE-RISK INVESTMENT: Scientific validation enhances credibility, reducing risk for investors and partners.
BOOST MARKETING & CONSUMER TRUST: Enhance product storytelling, brand messaging, enable scientifically accurate marketing claims, differentiate the product, increase visibility, and build consumer trust.
INFORM R&D: Reveals optimal product use cases, informs future roadmap & resource allocation, and provides insights for product improvement and targeting new populations.
OUR RESEARCH PROCESS
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IRB Approval: 4 weeks (if applicable)
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Recruitment: 2 weeks
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Data Collection: 1 week to several months (varies according to product and study design)
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Data Analysis & Interpretation: 4 weeks
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White paper write-up: 2-3 weeks
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Academic paper ready for peer-review: 4 weeks
AVERAGE TIMELINE
CONSUMER INSIGHTS
We conduct studies of consumers in your target market to assess product-market fit and more.
We provide information about the product, including photos and videos if applicable, and survey participants from the target market(s) to assess their needs for and interests in the product, as well as determine features that would increase engagement and retention. Customizable to meet your company's specific learning objectives.
AVERAGE TIMELINE
KEY BENEFITS
Gain insights into your target market's preferences prior to product/app development.
Identify messaging gaps based on consumer feedback.
Validate market interest/demand and pricing preferences.
Understand perception of the competition and product differentiators.
Identify sales blockers and enhance buy-in strategies.
Build a robust commercial case to de-risk investments.
4 weeks total
ADDITIONAL SERVICES
Science Communication & Evidence Translation
Scientific literature reviews, synthesizing evidence for R&D, and translating complex scientific research into compelling language for various audiences to enhance product support and increase engagement.
Research Project Strategy Workshop
A deep dive and comprehensive analysis to design optimal research studies that address specific goals and needs while aligning with available resources.
User Testing
(Usability, Feasibility, & UX)
Comprehensive testing with real users to evaluate product functionality, uncover user experience insights, and refine design for optimal usability, using both quantitative and qualitative methods.
Scientific Strategy
Workshop
A strategic research roadmap for the next 12-18 months, integrating company objectives, product focus, resources, and market positioning to build a strong foundation of scientific evidence supporting your product and business goals.
Not sure where to start?
We have you covered.
Contact Us
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